Food Tasting
Taste is the number one purchase driver for food and drink products.
Experiential Solutions
Whether you are launching a new food product, wanting to revive sales for an existing product or doing a limited time introduction, food sampling and tasting can be the ultimate solution.
Benefits of Food Tasting
When customers decide if they like a product, taste is the most important factor. Food Tasting or Sampling gives consumers a literal taste of your product before they can decide to purchase. In 2020 88% of those surveyed by International Food Information Council Foundation stated taste as their primary reason for buying a product.
Food samples remove any hesitation or fear-of-the-unknown consumers may have. By getting to try your product and finding out if they like it or not, they have removed the risk of any financial loss from not trying before they buy. An even bigger benefit of consumers learning that they like your product from free samples is that they may align their loyalties to you, and not your competitor.
Giving customers positive experience through food tasting can lead to:
- Increased Sales
- Brand Loyalty
- Ongoing Sales